If you’ve been following my blog you’ll
know that I’m working through Jacqueline Harrison’s soon to be released book How To Create A Business From Nothing.
The aim is for me to follow her advice and go from being $12k in debt to
becoming a millionaire blogger (among other things).
She suggests working backwards.
The second piece of advice in Jacqueline’s
book is about travelling to the end point of my business dream and working
back from there. My interpretation of that is that I will create a step-by-step
process that I can then follow. Hmm, sounds easy(ish), so here goes…
[End
result]
So, first off, I can smell the beach from
my home, which is also my office. I live in a gorgeous four-bedroom beach house
in Queensland. I run a small yoga and meditation studio that’s housed in my
backyard, and I have regular meetings with amazing people about inspirational
and healing workshops from my home: both on phone, Skype and in person. My
office has a window that overlooks the surf and it’s a lovely, calm and open
space with plenty of natural light. My office is also where I write my hugely
successful blog, although sometimes I do it while I’m at the airport waiting to
catch a plane to Hawaii or Sydney for one of my workshops. I travel a lot. My
husband is involved in the business and we often have people staying with us
who are inspirational leaders. Mike Dooley, creator of Notes From The Universe
is now a very good friend of mine, thanks to the success of the workshops, and
Jacqueline Harrison has come to stay many times with her beautiful family. Oh,
how I love being around her. The book went crazy and sold over a million
copies! It became a New York Times bestseller, which we celebrated by spending
4 days on a catamaran in the Whitsundays.
Ooooh, well that was entertaining and it
feels so real!
But, now for the work: so, I need to take a
step back.
My interpretation of that is I need to
break the whole thing down into bite-sized pieces. I am also thinking that my
end result is very sensory. Maybe I was supposed to write it as more of a
business plan? Maybe that’s my inner critic rearing its head again? I don’t
know the “right” answer so I’ll carry on because this is fun, and surely
becoming All That I Am should be fun? Right?
1)
4-bed beach house in
Queensland. How much does a 4-bed property on the Sunshine Coast cost? How much
deposit do I need to save? How much do I need to earn to get a mortgage on a
place like that?
2)
Looks like the yoga and
meditation studio is popping up here even though what I wrote in my initial
business dream was to run a successful healing practice. Interesting. I guess I
can take it that meditation classes might be where my healing practice is
heading? Well, that’s what my end result looks like so I’ll need to ensure the
house has enough space to build a small studio unless I can use one of the
current rooms. I also need to find yoga students, so there’ll be marketing and
networking involved. And I’ll need equipment: mats, blankets, cushions and
blocks. And I’ll need to start a meditation group!
3)
Meeting with inspirational
workshop facilitators. Need to build a network of people who do this. Need to
get involved at ground level and learn the how’s and where’s of running said
workshops. Locate people who might attend and learn how to market to them
successfully. Speak to anyone I know who already runs successful workshops –
what can I learn from them?
4)
Write the blog. Continue to
write. Learn more about the art of successful blogging. Read other successful
blogs. Speak to people about blogging and find out what they want to know/read.
Study the stats of my blogs and understand which topics work best. Increase my
audience through marketing, advertising and any other (currently unknown to me)
methods.
5)
Travelling for work. Need to
extend my business network to people in these areas. Who do I know who does
business in Hawaii and Sydney? What are the requirements of doing business in
these locations? How many workshops do I need to run before I can expand overseas?
What topics will work overseas? How will I find this out? Need to do a lot of
research here!
6)
Build a business relationship
with Mike Dooley. Find out how to contact Mike. Do I know anyone that knows
him? Attend one or more of his workshops and become more familiar with his
work. Create a workshop that he might be interested in getting involved with.
Email and tell him about my blog!
7)
Get Jacqueline’s book on the NY
Times bestseller list. Find out what it takes to get a book on this list. Ask
people in my direct network who work in book publishing how their authors
reached this level of success. Ask other people in the industry for advice on
how to leverage a book to this status. Expand my contact within the book
publishing industry.
That’s some list!
I’ve written business plans before but I’ve
never done it this way. This feels more like pleasure, and although the to-do
list is pretty broad, I feel confident and comfortable that I can achieve at
least some of them within a single phone call or internet click. What strikes
me as interesting here is that my tone and mood are calm. I’m less jaunty and
more serious. That’s not to say I will become a bore in order to make my
business plans a success, but it’s interesting for me to note that my usual hippy
chick, beach babe, make people (myself) laugh persona is not evident in these
words. Instead, I sense a more adult and mature me. Perhaps a side of myself
that has remained undercover, frightened of the real world and my potential
success?
Well, well, I’ve learned a lot about myself
already. How fascinating!
And now, I have a reasonably comprehensive
list that is ready for me to open first thing tomorrow and get started on. What
will I choose first? I think I’ll do something from each bullet point and go
from there.
Boy, this feels good.
Great list Hannah. While a list like that would generally send me into fits and spasms of anxiety, it felt it quite cathartic going through the steps with you after having first "drawn the picture". My visualisations rarely involve so much detail...great job!
ReplyDeleteThanks Jac! Fingers crossed I get through the list without needing therapy! : )
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